There is a huge number of events in a life of a celebrity where the press is already presented. But, as practice shows, 99% of celebrities aren't able to seize this opportunity for great publicity and loose a chance to stand out.
So what is the method?
Add a dramatic, unusual element to a situation where the press will be already presented.
Looks simple and unreal?
So... There is an example!
On secular events it is accepted to look as better as it is possible.
A decision. Let's hide the face!
But there is more to come!
We need the drama, strengthening of emotions! Let's hide the actor's face … under a regular paper bag!
Shia LaBeouf brought back the paper bag he wore over his head with the words 'I am not famous anymore' written on them for a silent, tearful performance art piece he started on Tuesday in Los Angeles.
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2557308/Shia-LaBeouf-brings-paper-bag-silent-tearful-performance-art-Los-Angeles.html#ixzz4OtUUpnoD
How to think out such type of situations?
I will tell you.
You are able to do it right now.
Take the sheet of paper.
Write what is obligatory for this action. Clothes, behavior, participants and so on
Place the word NO before the each point.
Write at least 20 options.
Choose what causes the strongest emotions in you.
Go ahead! :-)